The top 5 SEO myths debunkedSEO Myth 1 – The more times you repeat the keyword within the page, the higher it will rank Over-optimising the webpage and cramming the page with keywords will only result in your website being penalised by search engines.Consider adding 1-2 relevant keywords in the first and last paragraph, but ensure that the content still flows and reads nicely.SEO Myth 2 – Hidden links or keywords at the bottom of the page helps your website rank for that keyword This is considered spamming by most search engines and will result in your website being penalised. If your website has hidden links or keywords, it’s a good idea to stop this and delete it from your website immediately.SEO Myth 3 – Write content once and forget about it Continually updating your pages with new content, removing any outdated information (such as old products you no longer stock or past events), shows a search engine spider that you regularly maintain your website and the content is fresh and up-to-date. This encourages the spiders to visit your website and index the new content. Stale content may signal to a search engine spider that the content is out-dated or no longer relevant.SEO Myth 4 – The more links you have coming to your website, the better Inbound links are good, but the key message to take away from this is: quality is better than quantity. Having thousands of low quality links to your website will do nothing for your website ranking. In fact, your website may be penalised for having spammy links from low quality or ‘shady’ websites or directories, for example, gambling sites.Focus on obtaining links from websites that are relevant to your business, industry or products and services.SEO Myth 5 – SEO is a one time job I wish it were that simple, but it’s unlikely that your website will rank on the first page of search engine results and stay there without any further optimisation. Your competitors will be continually working to improve their ranking and it’s only natural that if they move up in search engine results, other websites will move down search engine results to accommodate this change.If you wish to keep your website at the top of search engine results, you will need to continually optimise the website. For example, some search engine optimisation activities your business could undertake include regular link building to quality websites, uploading fresh and unique content on a regular basis, fixing any broken links on the site, deleting out-of-date content, ensuring that your website loads quickly, or including an alt text for images.These are just a few of the common SEO myths which have created confusion among many businesses. We hope that by debunking these myths, it will help give you a better understanding of search engine optimisation.
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